Built by women.
For women.
Finally.
FormaLab was born from a simple frustration: every fitness app we tried was designed around a male body, a gym membership, and an hour of free time most women simply don't have. So we built something different.
We started with three coaches, a shared document, and a private group of 200 women. Three years later, we serve 120,000 members across 32 countries — and we've never taken outside investment, because we answer only to our members.
"To make every woman feel strong, capable, and at home in her own body — starting right where she is."
We don't believe transformation requires a perfect body to begin with, an expensive gym, or two hours a day. We believe it requires the right program, the right community, and the confidence that what you're doing actually works.
The people behind
your transformation
Co-FounderFormer competitive sprinter turned certified personal trainer. Jade built FormaLab's entire workout library and leads programme development. She's been coaching women full-time since 2016.
Co-FounderPriya came to FormaLab after a decade teaching yoga and breathwork across India and the UK. She oversees all recovery and mindfulness content — the quiet heart of everything FormaLab does.
Head of NutritionRegistered nutritionist with a specialism in women's hormonal health. Lena believes food should nourish, not punish — and built every FormaLab meal plan on that principle.